Executive summary
Threshold met
1,000+ impressions · ready for a decisionLoading…
Under threshold
Testing phase · under 1,000 impressionsLoading…
Traffic campaign
Link clicks, not leads · spend counts in the total aboveLoading…
Lead log
Leads created in this report's date rangeLoading…
Steps taken
Active ads
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Inactive ads
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Ad trends
Each point is Meta's rolling last 7 days on that report date, for the ads chosen above.
Spend and leads
Cost per lead
Click-through rate
Dashed lines are the CTR targets set in the Playbook.
Leads by ad
Monthly review
Figures are Meta's rolling last 7 days, as of each report date.
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All leads
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Meta ads report
Ads Manager, ads table, last 7 days, exported as CSV.
- Each ad is matched to the Ad Hub. You check the matches before anything is saved.
- The report date is the export's "Reporting ends" date. Re-importing a date replaces it.
Meta leads export
The lead form download, CSV or Meta's tab-separated file.
- Anyone already on the list (same lead, email or phone) is skipped, never duplicated.
- They appear in each report's lead log and on the Leads tab.
- Several files, or a whole folder of them, import together in one check.
Check matches
Import history
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